All stories by VANITA KOHLI KHANDEKAR
Young, male and metropolitan: The Indian OTT Viewer
Rediff.com8 Sep 2021Bengaluru, Delhi, Mumbai, and Hyderabad account for 33% of the total active paid subscriptions.
Why is Subhash Chandra RESTLESS?
Rediff.com27 Aug 2021The chairman of the Essel Group says he has settled 91.2 per cent of the estimated Rs 11,000 crore debt on the group's books.
'Film business is not going anywhere'
Rediff.com16 Aug 2021'This is a blip in the 100-year history of cinema.'
'I am like an energiser bunny'
Rediff.com19 Jul 2021'I was born a lower middle-class person, am one today and will die as one,' Billboard's International Power Player Devraj Sanyal tells Vanita Kohli-Khandekar.
Movie business loses Rs 120 billion!
Rediff.com3 May 2021From Rs 191 billion in 2019, the world's largest film producing industry now stands at Rs 72 billion thanks to the pandemic.
Netflix-ication of print media in India?
Rediff.com24 Feb 2021Monetising online readership, a deeper focus on content and getting revenue from the reader are ways to make the business future-proof, observes Vanita Kohli-Khandekar.
Govt and the bogey of content regulation
Rediff.com13 Feb 2021Even if it wants to censor what you read, watch, or consume, the amount of content online is so huge that it is physically impossible for any government to do it, notes Vanita Kohli-Khandekar.
How Amazon Prime Video is pushing the envelope
Rediff.com18 Jan 2021From convincing film-makers to do shows for online, to having a slate with some of the best films and shows, Amazon Prime Video has come a long way since it came to India four years ago.
TV journalists have become politicians!
Rediff.com9 Jan 2021India's news broadcasters are a national shame that have polarised Indians, observes Vanita Kohli-Khandekar.
Love your music? Read this about Spotify
Rediff.com6 Nov 2020About 18 months after its entry in India, a Spotify listener spent an average of 97 minutes on the app, almost ten times more than any other streaming music brand.
Salute the Power & Glory of Indian Cinema!
Rediff.com3 Nov 2020It is the most potent symbol of India's soft power -- more perhaps than the IT industry and our managerial skill, notes Vanita Kohli-Khandekar
Uday Shankar, the Star performer
Rediff.com28 Oct 2020Uday Shankar's biggest contribution was that he managed to take years of resentment about Star's foreign origins and turn that around. Most people now think of Star as an Indian company, says Vanita Kohli-Khandekar of his stint at Star india.
Netflix has spent 3,000 crores on India programs
Rediff.com18 Oct 2020Since its entry in 2016, Netflix has announced over 60 titles to be sourced from India.
How long will OTTs survive?
Rediff.com8 Oct 2020The argument that the pandemic has given a boost to streaming video is fallacious. Only three OTTs saw a rise in viewership; the others fell.
Could this be the most watched IPL ever?
Rediff.com3 Sep 2020It could reach more than 530 million viewers on TV and a few hundred million more online. But can it make money for Disney Star?
The INSPIRATION behind television shows
Rediff.com3 Sep 2020Till the lockdown was imposed in March, more than 200 Zee staffers had spent over 2,500 hours across 28 regions in Punjab, Bihar, Madhya Pradesh, Karnataka, Tamil Nadu, Andhra Pradesh and West Bengal to understand the audiences. The effort paid off, again and again.
Why Bollywood is NOT worth its name
Rediff.com7 Aug 2020The Rs 19,100 crore 'Indian film industry' is more than its monikers for three simple reasons, feels Vanita Kohli-Khandekar.
Lockdown Effect: New TV channels strike gold!
Rediff.com3 Jun 2020Dangal's and Shemaroo's entry shows there is ad-supported gold at the bottom of the Indian consumer pyramid if you can keep the costs low.
Why movie theatres will thrive after lockdown
Rediff.com31 May 2020Cinema screens bring in over 60% of the Rs 19,100 crore that Indian films earned in 2019. The reception a film gets in theatres impacts the price of every other revenue stream -- TV, OTT, overseas. Vanita Kohli-Khandekar explains why the theatre business is not doomed and why OTT won't become the first window of release.
Of course, you will watch a movie in a theatre!
Rediff.com30 May 2020Audiences are missing theatres desperately and will go back to them within two-three weeks of them reopening. All those hours of films on television and OTT have not reduced the audience's need for the theatrical experience.